International Conference on Customer Relationship Management in Banking ICCRMB

Call For Papers

The ICCRMB bridges the gap between academia and industry by promoting research with practical applications. It provides a platform for professionals and researchers to share insights that drive real-world impact.

The conference focuses on Banking , encouraging applied research, case studies, and industry-driven innovations.

Authors are invited to submit papers addressing, but not limited to, the following areas:

Customer engagement strategies in banking

Personalization in banking services

Impact of social media on CRM

Customer loyalty programs in finance

Data-driven customer insights

Omni-channel customer experience in banking

CRM technologies in financial institutions

Customer feedback mechanisms in banking

Segmentation strategies for banking customers

Retention strategies for banking clients

Role of AI in customer service

Customer journey mapping in finance

Cross-selling strategies in banking

Customer relationship metrics and KPIs

Digital transformation in CRM practices

Ethical considerations in customer data

Innovations in customer service delivery

Customer trust and relationship management

Impact of mobile banking on CRM

Future trends in banking CRM

Submissions will be evaluated based on applicability, innovation, and research contribution. Accepted papers will be presented and considered for publication in reputed journals and conference proceedings.

Registration

Complete your registration to participate in discussions that bridge academia and industry, and gain exposure to practical insights.

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Publication

Selected papers will be considered for publication platforms that support academic and industry collaboration.

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Hybrid Event