International Conference on Insurance Marketing and Consumer Behavior ICIMCB

Call For Papers

The ICIMCB bridges the gap between academia and industry by promoting research with practical applications. It provides a platform for professionals and researchers to share insights that drive real-world impact.

The conference focuses on Insurance , encouraging applied research, case studies, and industry-driven innovations.

Authors are invited to submit papers addressing, but not limited to, the following areas:

Consumer behavior in insurance purchasing

Marketing strategies for insurance products

Impact of social media on insurance sales

Customer engagement in insurance marketing

Brand loyalty in insurance sector

Insurance advertising and consumer perception

Digital marketing trends in insurance

Role of influencers in insurance marketing

Personalization in insurance offerings

Insurance customer journey mapping

Ethics in insurance marketing practices

Market segmentation in insurance industry

Insurance product positioning strategies

Consumer trust and insurance brand reputation

Impact of economic factors on insurance choices

Insurance marketing in emerging markets

Behavioral economics in insurance decisions

Insurance marketing analytics and insights

Future of insurance marketing strategies

Challenges in reaching diverse consumer segments

Submissions will be evaluated based on applicability, innovation, and research contribution. Accepted papers will be presented and considered for publication in reputed journals and conference proceedings.

Registration

Complete your registration to participate in discussions that bridge academia and industry, and gain exposure to practical insights.

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Publication

Selected papers will be considered for publication platforms that support academic and industry collaboration.

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Hybrid Event