International Conference on Marketing Metrics and Performance Analytics (ICMMPA-27)

Conference Session Tracks

Aligned with

UN SUSTAINABLE DEVELOPMENT GOALS

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.

SDG 8 Decent Work and Economic Growth

SDG 9 Industry, Innovation and Infrastructure

SDG 12 Responsible Consumption and Production

TRACK 01

Innovations in Marketing Metrics

This track explores the latest advancements in marketing metrics that drive business performance. Researchers are invite...

TRACK 02

Data-Driven Decision Making in Marketing

This session focuses on the integration of data analytics in marketing strategies to enhance decision-making processes. ...

TRACK 03

Key Performance Indicators in Business Analytics

This track examines the role of KPIs in assessing business performance across various sectors. Contributions should disc...

TRACK 04

Predictive Analytics in Marketing Strategy

This session delves into the use of predictive analytics to forecast consumer behavior and optimize marketing strategies...

TRACK 05

Operational Efficiency through Analytics Platforms

This track investigates how analytics platforms can streamline marketing operations and improve efficiency. Papers shoul...

TRACK 06

Campaign Measurement and Optimization

This session focuses on techniques for measuring the effectiveness of marketing campaigns and optimizing their performan...

TRACK 07

Market Insights and Consumer Engagement

This track explores the relationship between market insights derived from data analytics and consumer engagement strateg...

TRACK 08

Business Intelligence in Marketing Analytics

This session examines the role of business intelligence tools in enhancing marketing analytics capabilities. Papers shou...

TRACK 09

Strategy Optimization through Data Analytics

This track focuses on the optimization of marketing strategies using data analytics techniques. Contributions should hig...

TRACK 10

Predictive Modeling for Marketing Effectiveness

This session investigates the application of predictive modeling techniques in assessing and enhancing marketing effecti...

TRACK 11

Business Optimization through Marketing Analytics

This track explores how marketing analytics can contribute to overall business optimization. Papers should provide evide...

Hybrid Event