International Conference on Customer Relationship Marketing and Management (ICCRMM-26)

Conference Session Tracks

Aligned with

UN SUSTAINABLE DEVELOPMENT GOALS

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.

SDG 3 Good Health and Well-being

SDG 8 Decent Work and Economic Growth

SDG 9 Industry, Innovation and Infrastructure

TRACK 01

Innovations in Customer Relationship Management

This track focuses on the latest advancements in CRM technologies and methodologies. It aims to explore how these innova...

TRACK 02

B2B and B2C Marketing Strategies

This session will examine the distinct marketing strategies employed in B2B and B2C contexts. Participants will discuss ...

TRACK 03

Customer Behavior and Relationship Dynamics

This track investigates the factors influencing customer behavior and the dynamics of customer relationships. It seeks t...

TRACK 04

CRM Implementation and Best Practices

This session will delve into successful CRM implementation models and best practices across various industries. Particip...

TRACK 05

Personalization and Customization in Marketing

This track explores the role of personalization and customization in enhancing customer experiences. Discussions will fo...

TRACK 06

Ethical Considerations in Customer Relationship Management

This session addresses the ethical implications of CRM practices in business. It aims to foster discussions on maintaini...

TRACK 07

Measuring CRM Performance and Effectiveness

This track focuses on methodologies for measuring the performance of CRM initiatives. Participants will explore key perf...

TRACK 08

Mobile CRM and Emerging Technologies

This session will investigate the impact of mobile technologies on CRM practices. Discussions will include the integrati...

TRACK 09

CRM in Service Industries: Challenges and Opportunities

This track examines the unique challenges and opportunities of implementing CRM in service-oriented industries such as h...

TRACK 10

Online Customer Relationship Marketing

This session focuses on the strategies and tools for managing customer relationships in online environments. It aims to ...

TRACK 11

Future Trends in Customer Relationship Management

This track will explore emerging trends and future directions in CRM. Participants will discuss how evolving technologie...

Hybrid Event