International Conference on Strategic Brand Alliances and Co-Creation (ICSBAC-26)

Conference Session Tracks

Aligned with

UN SUSTAINABLE DEVELOPMENT GOALS

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.

SDG 8 Decent Work and Economic Growth

SDG 9 Industry, Innovation and Infrastructure

SDG 12 Responsible Consumption and Production

TRACK 01

Strategic Brand Alliances: Frameworks and Models

This track explores theoretical frameworks and models that underpin strategic brand alliances. It aims to provide insigh...

TRACK 02

Co-Creation in Marketing: Strategies and Best Practices

This session focuses on the strategies and best practices for implementing co-creation in marketing initiatives. Partici...

TRACK 03

Brand Collaboration: Challenges and Opportunities

This track addresses the challenges and opportunities associated with brand collaboration in competitive markets. Discus...

TRACK 04

Partnership Marketing: Innovative Approaches

This session investigates innovative approaches to partnership marketing that enhance brand visibility and consumer enga...

TRACK 05

Joint Ventures: Strategic Alliances for Growth

This track delves into the role of joint ventures as a strategic alliance for business growth. Participants will analyze...

TRACK 06

Consumer Engagement through Brand Co-Creation

This session explores how brand co-creation can enhance consumer engagement and foster brand loyalty. It will highlight ...

TRACK 07

Brand Equity Measurement in Collaborative Marketing

This track focuses on the measurement of brand equity within the context of collaborative marketing efforts. Discussions...

TRACK 08

Marketing Innovation through Strategic Alliances

This session examines how strategic alliances can drive marketing innovation and product development. Participants will ...

TRACK 09

Co-Branding Strategies: Success Factors and Pitfalls

This track investigates the success factors and potential pitfalls of co-branding strategies. It aims to provide insight...

TRACK 10

Marketing Analytics in Brand Partnerships

This session focuses on the role of marketing analytics in optimizing brand partnerships. Participants will learn how da...

TRACK 11

Brand Awareness and Market Differentiation in Alliances

This track explores the relationship between brand awareness and market differentiation in the context of strategic alli...

Hybrid Event